ADVERTISEMENTS
JCPenney
Summer 1967 Catalog
Photos from this unique advertisement ended up being used
for the cover of their second LP.
Don Kirshner saw this as a great marketing
cross promotion, which it was,
but artistically, it was embarrassing
for The Monkees,
since they thought the album would represent who
they were as a band or at least as a TV show.
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"More Of The Monkees" LP
Check out those prices!
In 2017 dollars thats about $20 for Mono, $27 for Stereo.
The ad is also promoting the mono version which was the
most popular
format for their first 3 LPs.
Originally stereo records weren't compatible with mono playback equipment
but over the years that changed and on June 1, 1967 RCA raised the mono
prices by $1 to match the stereo LPs. Mono was subsequently phased out in '68.
Thanks to Lisa Manekofsky for this great Ad!